In the current frenzied rush for every company to establish an online presence through a business website, it is crucial to highlight the potential harm this may inflict on a company’s reputation.
Why? How? you might wonder.
Consider this: a dormant business website may convey the impression that the company itself has become inactive. If the last update on your official website dates back a year and a half, it can project an image of unseriousness, particularly for businesses that necessitate regular updates, such as schools, hotels, religious organizations (like churches), and more.
For instance, if you are in the business of retailing clothing and accessories, having the exact products displayed on your online business website for a year could lead potential customers to assume that your inventory has not changed. This perception may raise doubts about your continued existence in the market.
Moreover, imagine sending an email to the address listed on a company’s website and receiving no response after a month. Unfortunately, this scenario is all too common with Nigerian company websites. Many businesses fail to grasp that the internet is an exceptionally dynamic space, demanding adaptability for survival and relevance.
In conclusion, companies contemplating a business website must recognize the need for active management of their online presence. It is advisable to establish an in-house department for this purpose or outsource these services to a professional web and social media management consultant. This proactive approach ensures not only the establishment of an online presence but also its continuous vitality and positive impact on the company’s image.